“THE EXPERIENCE PERFORMANCE SYSTEM”
The Book That Replaces Traditional XM with Business Power.
CX didn’t fail because you weren’t good enough. If failed because you were never given a system that performed.
For CX Leaders Who’ve Been Ignored Too Long
You were handed a broken inheritance.
Dashboards with no teeth.
Surveys no one acted on.
“Buy-in” that disappeared at budget season.
This book isn’t here to fix traditional CX.
It’s here to replace it.
What you’ll Get Inside the Book
13 Execution Models that turn friction into fuel
The CX Case Maker™ – one page, full P&L impact
The Prioritization Stack – how to get funded
Sprint Playbooks – stop talking, start delivering
Agentic CX – human-to-AI orchestration
About Zack Hamilton
Zack Hamilton isn’t just another CX thought leader. He’s the operator brands call when dashboards fail and performance breaks down.
He started his career on the frontlines running stores, delivering furniture, and solving customer problems in real time. From there, he rebuilt CX into a strategic growth function, and sat in the boardroom with the CEO when the “so what?” moment hit. That failure didn’t just shift his perspective, it gave birth to a system.
Zack is the creator of the Experience Performance System (EPS) - a framework now used by Fortune 500s, enterprise SaaS companies, and global retailers to embed experience into how the business actually runs. He’s advised C-suites, rebuilt revenue systems, and led transformation at the intersection of retail, SaaS, customer experience, and operational strategy.
He’s also the founder of the Unf*cking Your CX LinkedIn Newsletter and Podcast.